I first saw Burger King's 'Whopper Virgins' commercials on tv a week or so ago and was caught off-guard by the seemingly innovative idea of taste-testing with people worldwide who had - for certain - never eaten food from or been perpetually advertised to by Burger King & McDonald's.
www.whoppervirgins.com provides an in-depth and really inspiring look at this unique advertising campaign. When you see the commercial on television, it is much like any other 30-second spot that goes in one ear and out the other - even the best commercials and advertising can be brushed off in that way in today's advertisement-cluttered society. I think what's more intriguing about this campaign - and deeper than the final Whopper-preferred consenus - is that there are people in this world who have never come in contact with these messages that to us are practically subliminal and instantly recognizable. I often used to think about this concept when I was younger; "I wonder if there is anyone in the world who has never eaten at McDonald's or heard of Britney Spears.." And I honestly and steadfastly believed that there was absolutely no way that such was possible. This research by Burger King made me think otherwise. Very interesting, indeed. Burger King went far and wide for this concept & was pretty successful in proving their point (the Whopper is king) & conducting a cultural experiment, I think.